Developing Your Brand and Brand Identity

What do people think of when they hear your name? That is your brand. People make decisions based on the words, the values, and the feelings that surround your name in their minds. Think about the biggest companies today – what words do you associate with them, what phrases and thoughts come to mind? Those are carefully curated brands. Now, what about your company? What is your brand? In this workshop we will discuss how to intentionally and effectively develop your brand identity so that the customers you are seeking will choose you when making their next decision. [Download]

Ali Goudarzi, Small Business Mentor, SCORE

Ali Goudarzi is a business mentor with over 25 years of hands-on experience in launching, managing, and advising small businesses across various industries. He currently serves as a certified mentor with SCORE, where he helps entrepreneurs and business owners build sustainable and scalable companies through practical, human-centered guidance.